648fb03050
Canonical sources (source/logo.png, source/hero.png) plus generated profile pictures and banners sized for every major platform, favicons, logo masters, and a reproducible build script (tools/build_assets.py). Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com> |
||
|---|---|---|
| avatars | ||
| banners | ||
| favicon | ||
| logo | ||
| source | ||
| tools | ||
| README.md | ||
Jed Arden — Brand Kit
Canonical logo, hero image, and ready-to-upload social assets for every major platform. Everything here is generated from two source files so the brand stays consistent wherever it appears.
| Source | Style | |
|---|---|---|
| Logo | source/logo.png |
Flat cartoon avatar — red polo, used for all profile pictures |
| Hero | source/hero.png |
Photoreal triple-monitor desk scene — red polo, used for all banners / covers |
The logo (flat illustration) and the hero (photoreal render) are intentionally kept as separate assets rather than composited together — mixing the two styles in one frame reads as amateurish. Each platform therefore gets a logo-based profile picture and a hero-based banner.
Per-platform assets
Drop these straight into each platform's upload dialog — they're already at the exact required pixel dimensions.
| Platform | Profile picture | Banner / cover |
|---|---|---|
| X / Twitter | avatars/x-400.png (400×400) |
banners/x-header-1500x500.png (1500×500) |
| LinkedIn (personal) | avatars/linkedin-400.png (400×400) |
banners/linkedin-personal-1584x396.png (1584×396) |
| LinkedIn (company) | avatars/linkedin-400.png |
banners/linkedin-company-1128x191.png (1128×191) |
| GitHub | avatars/github-460.png (460×460) |
banners/github-social-1280x640.png (1280×640, repo social preview) |
avatars/instagram-320.png (320×320) |
— (no banner) | |
| Threads | avatars/threads-320.png (320×320) |
— |
avatars/facebook-320.png (320×320) |
banners/facebook-cover-851x315.png (851×315) · 2× …-2x-1702x630.png |
|
| YouTube | avatars/youtube-800.png (800×800) |
banners/youtube-banner-2560x1440.png (2560×1440, TV-safe) |
| TikTok | avatars/tiktok-200.png (200×200) |
— |
| Mastodon | avatars/mastodon-400.png (400×400) |
use banners/open-graph-1200x630.png |
| Bluesky | avatars/bluesky-400.png (400×400) |
use banners/twitter-card-1200x628.png |
| Discord | avatars/discord-512.png (512×512) |
banners/discord-banner-960x540.png (960×540) |
| Web / Open Graph | favicon/ set |
banners/open-graph-1200x630.png (1200×630) · banners/twitter-card-1200x628.png |
Favicons (favicon/)
favicon.ico (multi-res 16–256), favicon-16/32/48/192/512.png,
apple-touch-icon-180.png.
Logo masters (logo/)
logo-original.png (640²) plus logo-256/512/1024.png and the source JPG.
Use these when a platform isn't listed above or you need a custom size.
Palette
| Name | Hex | Use |
|---|---|---|
| Polo Red | #DC3127 |
Primary brand color — accents, links, highlights |
| Ink | #0A0A08 |
Outlines, text on light surfaces |
| Canvas Cream | #EFDECC |
Logo background, light surfaces |
| Skin Tan | #F5B079 |
Illustration only |
| Control-Room Black | #070506 |
Dark surfaces, banner backdrop |
Regenerating
All derived assets are produced from the two sources in source/:
python3 tools/build_assets.py # requires Pillow
Edit source/logo.png or source/hero.png (or the size tables in the script),
re-run, and commit. source/hero-alt.png is an alternate desk composition kept
for reference.
Usage & rights
These are the personal brand assets of Jed Arden. The repository is public so the assets are easy to reference and self-host, but the logo, likeness, and hero imagery are not licensed for reuse, redistribution, or derivative works. All rights reserved.